Are you proud of your service department?  Do you know where it is?  Do you know the people who work there?

Hopefully, you answered “yes” to those questions.  If not, you either need to take your career more seriously, change careers, or work at another dealership.

Most automotive sales professionals only show the service department to the customers who actually purchase a car. Read more…

For Salespeople, Sales Process Automible Service Department, close rate, dealership, Demonstration Drive, Service Advisor, Service Department, Service Walk, Trial Close

Steps to success

Most people would tell you life is hard enough without adding extra “steps”.  If you have been in the car business for more than 30 minutes, you’ve heard someone say that you must follow the Steps to a Sale.  Aside from following dealership policy (“do it because I said so”), most sales professionals don’t really know why they should follow certain “steps”. 

Do any of these scenarios sound familiar?

• When things get busy, you might skip steps so you can keep pace…
• When things are slow, you might skip steps with a certain customer, so you can get back on the floor and find a “real” customer…. Read more…

Sales Process building value, CSI, customer service, Demonstration Drive, Employee Pricing, perceived value, Sales Process, satisfaction survey, Service Walk, steps to a sale, Vehicle Published Price