Do customers at your dealership hallucinate?  Please don’t misunderstand, I’m not implying your customers are on on drugs (but some are!).  Merriam-Webster dictionary says to hallucinate means “to affect with visions or imaginary perceptions”.  I’m not sure about your customers, but it’s a very accurate description of what my customers do when placing a value on their trade-in vehicles! Read more…

For Salespeople car business, CSI, dealership, down payment, fear, gross profits, hallucinations, negotiate, salespeople, trade, trade appraisal, trade evaluation sheet, trade-in, video

Are you proud of your service department?  Do you know where it is?  Do you know the people who work there?

Hopefully, you answered “yes” to those questions.  If not, you either need to take your career more seriously, change careers, or work at another dealership.

Most automotive sales professionals only show the service department to the customers who actually purchase a car. Read more…

For Salespeople, Sales Process Automible Service Department, close rate, dealership, Demonstration Drive, Service Advisor, Service Department, Service Walk, Trial Close