We’ve all seen it… The green pea salesperson who blows-up the sales floor in his/her first month selling cars. Many experts in the car business will tell you it’s because they don’t know any better, or they don’t yet have any bad habits. I think those are both excellent answers, but we should dig a little deeper. Read more…
Do customers at your dealership hallucinate? Please don’t misunderstand, I’m not implying your customers are on on drugs (but some are!). Merriam-Webster dictionary says to hallucinate means “to affect with visions or imaginary perceptions”. I’m not sure about your customers, but it’s a very accurate description of what my customers do when placing a value on their trade-in vehicles! Read more…
