Steps to success

Most people would tell you life is hard enough without adding extra “steps”.  If you have been in the car business for more than 30 minutes, you’ve heard someone say that you must follow the Steps to a Sale.  Aside from following dealership policy (“do it because I said so”), most sales professionals don’t really know why they should follow certain “steps”. 

Do any of these scenarios sound familiar?

• When things get busy, you might skip steps so you can keep pace…
• When things are slow, you might skip steps with a certain customer, so you can get back on the floor and find a “real” customer…. Read more…

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