With car sales approaching a 25-year low, it’s tempting to blame the economy, cut expenses and “ride” out the storm.  Typically, the first cuts come in the advertising and sales training budgets.  I thought we’d have a discussion about sales training.  

Is sales training really too expensive or is ignorance even more costly?

What would be your opinion of a hospital that slashed its training and license requirements  in order to save money and make it easier to hire new employees?  A Hospital where the entire staff had been trained by “experienced” doctors and nurses who loathe their chosen profession and most had been fired by other hospitals?  As you arrive for that elective surgery, how long would it take for you to detect their incompetence and rush to another hospital? Read more…

The Business automotive advertising, automotive sales training, blame the economy, car business ethics, car dealership, dealership bankruptcy, Declining Car Sales, economy, Sales Process, sales training, salesforce