Robert Noell & Associates is an Automotive Sales Training organization based in Cary, North Carolina. Robert Noell got his start selling Fords in Southern California back in the early-1980’s. His sales talent and training abilities were spotted by a Ford sales trainer in 1988 and Robert has been training and consulting dealerships ever since.

Robert’s philosphy is simple… Build relationships, Build value and never be afraid to ask for the sale. No Smoke, no mirrors, no heat.

His approach is revolutionary… Don’t hide in a hotel ballroom, conference room or training center. Instead, go to the dealership and train salespeople and managers, then STAY and help them close deals. Real customers, real deals, real walkaround presentations, real demo drives, real desking help and real T/O’s to help close deals.

As you may have noticed, most trainers stay far away from the sales floor. They might stop by the dealership after their seminar at the airport hotel conference room, but that’s about it.  Robert Noell & Associates welcome the opportunity to show your sales staff new techniques in the field (with your customers). Robert Noell & Associates has pioneered many successful sales concepts, such as Foundation, Residual Based Financing and Hybrid Leasing.  Real-world tested techniques the sales people and managers are more eager to embrace when they see how effective they are with real customers. No theory, no fantasy… Just real-world, time-tested techniques to help you sell more cars, make more money and get higher CSI.

Our revolutionary sales training website was the first to bring online videos to dealerships.  Not just the typical sales training videos, but reality.  In 1998, Robert Noell & Associates featured hidden camera video footage of real car deals with real customers.  The next time you’re thinking of bringing an outside consultant or trainer to your sales force, ask that trainer if they’re willing to even talk to your customers and help close deals, muchless film it.