The Robert Noell program is one of the best programs for gaining volume and gross that I have ever seen. We have used other programs (such as Control) which were good in many aspects, but they were not in tune with today's market. The essence of the Robert Noell program is that it goes to the heart of the business, and places the responsibility on the people who should have it, the sales managers. The basics and principles are good, but this program goes beyond that to the application (the how to do it) and make it work. It has increased our business in gross and volume.